Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
JLR is seeing a surge in demand for plug-in hybrid models, with global retail sales for the first half of the financial year up 29% compared to the prior year.
It said more customers were using the technology as a stepping stone towards battery electric vehicles (BEV).
In the UK, it has seen a 55% growth in PHEV sales in the year to September while the overall UK PHEV sales grew by 26.2% over the same period.
Mark Camilleri, Director of Electrification Services said: “Demand is growing for our plug-in electric hybrid models as customers become more accustomed to electrification.
PHEVs offer performance, fuel economy and low emissions, with zero emissions while driving in pure electric mode. They also give clients the opportunity to adapt to a new ownership experience, including home and public charging, ahead of the launch of our next generation fully electric vehicles.
“JLR is able to offer a range of fuel options to meet the energy transition dynamics of each market, and we will offer a pure electric variant of each nameplate by 2030 with the aim of reaching carbon net zero by 2039.”
JLR said with its modular longitudinal architecture (MLA) on which Range Rover and Range Rover Sport are built, JLR will offer clients internal combustion engine (ICE), plug-in electric hybrid and soon, battery electric vehicle (BEV) options, well into the next decade.