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Advert views for used Jaguars are up 5% on Auto Trader since the rebrand launched and search views are up 10%.
The rebranding has come under fire for its 30-second teaser video on social media ahead of its relaunch as an electric only brand with a new logo.
The ad had the tagline “Copy nothing”, a reference to founder William Lyons who sued the phrase. The new car is due to be revealed in Miami at a design show.
The teaser video has faced backlash, with many critics pointing to the fact it doesn’t feature an actual car. Others have praised the company for being bold and shaking things up.
The ad features brightly clothed models with blank faces in an alien environment.
Now the company is trying to do the same again by unveiling its new “design vision” in Miami next month.
Auto Trader said 23rd November was the busiest day for Jaguar since March 3rd (search views) or March 23rd (adviews).
Since the announcement, used Jaguars have appeared in consumers’ searches 29 million times, generating 1.3m advert views.
The most popular model so far in November is the F-PACE followed by the E-Type and I-PACE.