Tag Archives: phyron

Motorpoint has partnered with Phyron to enhance its digital marketing strategy with AI-powered ads. Promoting specific makes and models through video is no longer time prohibitive. Rosanna Hansford, head of paid media at Motorpoint, said: “With Phyron we’ve been able to increase the volume of leads in some instances by up to 80%. “It’s also been interesting to see the ...

Phyron has launched its first mobile app, giving dealers the power to capture professional quality photos at scale and keep the entire ad creation process to no longer than 5 minutes. The app’s built-in AI assistant helps the photographer capture perfect pictures of the car from all angles, before being transformed into stunning AI-enhanced imagery and video ads. Phyron CEO ...

Peter Vardy has invested in Phyron, reinforcing the appeal of the Swedish AI video company’s work in the UK car market. Phyron closed a €10 million Series B round with existing investor Vienna-based Round2 Capital has leading the round. Round2 Capital will provide an additional revenue-based financing investment as well as an equity investment as part of the company’s Series ...

Phyron is offering car dealers the ability to generate videos for cars targeted at Meta’s Facebook and Instagram platforms. It said until now, advertising on an inventory level on Meta was limited to still images but with PLV, the next generation of Meta’s Automotive Inventory Ads, this has been expanded to include video. It claimed that ad campaigns combining images ...

Swedish video technology group Phyron has upgraded its Artificial Intelligence (AI) powered video creation software. The overhaul means regular 2D photographs of cars to be rendered in 3D, bringing the vehicles to life. Phyron said the “studio quality” videos are proven to boost customer engagement, website clicks and direct lead generation. Phyron’s technology can recognize the vehicle make and model ...

With the recent news that BT will become a ‘leaner business’ and push into artificial intelligence (AI), there’s amped up anxiety that this rapidly growing technology could take work away from humans. But where AI might replace jobs at some point, we believe this technology will not only lead to more creativity but also create more new jobs and opportunities ...

Swedish video tech company Phyron has integrated with Auto Trader Connect. This move will enable over 4,500 small and medium dealerships across the UK to access Phyron’s automated video service. Phyron CEO Johan Sundstrand, said: “We know that our technology is a huge help to automotive retailers and it has been proven to drive 50% more traffic and sell cars ...