Tag Archives: marketing

UK dealers are losing millions in revenues because of inaccurate and out of date customer records. That’s the claim from Auto Data Solutions (ADS) after analysing UK dealer databases and comparing them to their US counterparts. In one recent dealer group database analysis ADS found that 12% of customer plate changes had not been recorded. In this case the dealer ...

Charlotte Murray has been promoted to managing director position at automotive digital marketing firm, Marketing Delivery. Murray’s automotive career spans nearly three decades, having worked in various marketing roles with dealers and suppliers since 1996. She joined Marketing Delivery as commercial director three years ago. She will report direct to Jeremy Evans, who retains his role as chief executive. Marketing ...

Northwest-based automotive retailer Williams has won the National Marketing Award at the BMW Retailer of the Year awards at the Tate Britain, London. This marks the retailer’s second consecutive National Marketing Award win. Chris Woods, head of marketing of Williams, said: “Winning this award once was incredible, but to be recognised for two consecutive years is a real achievement for ...

A high degree of personalisation is key to capturing the attention of used car buyers online, a dealer webinar heard this week. Valuable insights and perspectives came from industry leaders taking part in the “Maximising Revenue Through Outstanding Customer Experience” panel event organised by automotive warranty specialist Assurant. Loic Perusset, marketing and partnerships manager at Samsung said: “I don’t work ...

When most people go to buy a car today their first instinct is to turn to a laptop or mobile rather than their local dealer for guidance. This creates a great new opportunities to get in front of customers at a critical stage. We at Facebook looked at the path to purchase, the process people go through when they buy ...

The introduction of new GDPR regulations in May has made some dealers “overly conservative” about their communications with customers. That’s the view of Marketing Delivery managing director Jeremy Evans who carried out research which found that  60% of motorists are more likely to book their MOT or service with a dealer that offers timely reminders of due dates. Almost one ...

It sounded like an interesting invitation. ‘Come to our VIP event’ said the letter from the dealership. This was the same dealership where my friend had bought her car some 18 months earlier. The car still had a low mileage and there was no plan, as yet, to buy a replacement. But it sounded tempting, maybe even enjoyable. It heralded ...

Customers prefer to be contacted by dealers via email when it comes to car sales and servicing. For car sales 47.6% opted showed a preference for email and for servicing and MoT, 48.3% preferred email. Telephone is the next most preferred method for consumers to be contacted, regarding both potential new car purchases (24.5%), and regarding service and MOT (19.7%) ...

Kia Motors (UK) has appointed David Hilbert as its new marketing director, replacing Mark Hopkins who left the company in March. Hilbert has joined Kia from Toyota (GB) where he was general manager of vehicle marketing for three years. Prior to that, he held marketing, sales and purchasing roles at the company. A graduate of Loughborough University, Hilbert worked in ...

Radar Digital Media, the specialist dealer video marketing company, has appointed Steph Colinswood as its new marketing director. Colinswood joins from WMS Group where she had been marketing manager for over 10 years. “I am delighted to be part of such a unique and forward-thinking company especially with the spotlight being firmly on video for 2016. There are going to ...