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Northwest-based automotive retailer Williams has won the National Marketing Award at the BMW Retailer of the Year awards at the Tate Britain, London.
This marks the retailer’s second consecutive National Marketing Award win.
Chris Woods, head of marketing of Williams, said: “Winning this award once was incredible, but to be recognised for two consecutive years is a real achievement for the team.
“It’s a genuine testament to their unwavering passion, dedication, and commitment to pushing creative boundaries. We strive to stay ahead of the curve in this competitive landscape, and this recognition reaffirms our efforts.”
The award was presented by Michelle Roberts, marketing director of BMW Group UK, with TV comedian John Bishop.
Woods led the team of six involved in the collaboration with Manchester Art Fair, where Williams launched their Recharge in Nature project with the Peak District National Park.
The company also hosted a “Find Your BMW Electric” event at RHS Garden Bridgewater to showcase the BMW all-electric range.
Guy Adams, md of Williams, added: “This prestigious award is a proud moment for the entire Williams team.
“It reflects the talent and dedication of our marketing team, who consistently deliver innovative and impactful campaigns.
“Being recognised as the best in the country for two years running is a remarkable achievement, and one that is truly deserved.”