Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
Isle of Wight dealer Leslie’s Suzuki was crowned overall National Dealer of the Year at the Suzuki GB annual Dealer of the Year awards held in Tenerife.
Pearson Wemyss Bay was awarded Best Customer Experience throughout the year at the event.
All dealerships were assessed on the percentage of target sales achieved, finance penetration percentage, sales and service customer experience and the number of parts and quantity of accessories sold.
The figures were then aggregated on a balanced scorecard to reveal the top dealer in each of the categories.
As well as Leslie’s Suzuki winning both National and Regional Dealer of the year accolades, five other businesses also received regional awards.
These were Luscombe Suzuki (Leeds), C&M McDonald (Aberdeen), Horderns (Chapel-en-le-Frith), Brownings Suzuki (Melton Mowbray) and Pebley Beach (Cirencester).
Dale Wyatt, director of Automobile at Suzuki GB, said: “It is an honour to again recognise the achievements of our network over the last twelve months which was even more important due to challenging market conditions.
“We would like to congratulate all our award winners, they have shown exemplary standards of work and customer service.”
Also celebrating at the Gala Dinner were 17 dealers that received their long service awards with the Suzuki brand.